Hi, my name is Karla Acosta and I'm a student at EBC campus Merida :-D
Today, one of the biggest corporate buzzwords is “storytelling.” Marketers are obsessed with storytelling, and conference panels on the subject lately have fewer empty seats than a Bieber concert.
Storytelling has been the buzzword off and on since advertising became a thing. It’s always coming out of the buzzword pile because, at the end of the day, it’s a timeless skill. Stories have been an essential driver of change throughout human history. For good and for ill.
And now more than ever, businesses, workers, and leaders have opportunities to stand out, spread messages, and make change through storytelling.
Good stories surprise us. They have compelling characters. They make us think, make us feel. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.
The tweet I chose is about how to become a better writer.
Because we all know that obviously good writing skills are important when your job involves writing, be it as a journalist, paralegal or public relations professional – that goes without saying. If you are employed for your writing skills, having “good” writing skills is a job requirement. However, more professions require good writing skills than those traditionally associated with writing. Any time a profession requires written communication, writing skills become important.
